One Hundred is the world’s first multi-disciplinary, fully integrated service collective for the modern nonprofit. They use the power of partnership to make lasting impacts where they’re most needed, intervening on behalf of the vulnerable and invisible, and inspiring others to do the same.
As part of the Omnicom/DAS family, Critical Mass was asked to be one of a small group of partner agencies who would combine their individual capabilities to create a collective called One Hundred, focused on the non-profit sector. Our team partnered with branding agency Interbrand to create a digital extension of the brand system and strategy they had already created.
Our team helped establish a tone of voice and mandate that was unique to One Hundred and refined a content strategy for their digital presence. By creating impact categories and branded icons for curated case studies, we could organize the work in a more meaningful and consumable way. We then created a flexible site template to showcase these case studies using large, bold type and graphics as a nod to the impact the organization aims to make.