North is a location-based mobile application that helps you discover meaningful places in nature through the stories of others. By aggregating locations and personal experiences from its users, North creates a curated database of places in nature from around the world. While we often fault our obsession with the digital world for our lack of engagement with the outdoors, North explores how technology can be used to bring us closer to nature. The entire project is comprised of a business model, UX design, pitch book, marketing materials, video, and a pitch presentation as thesis requirements of the MFA Design Entrepreneurship program at the School of Visual Arts.
Advisors: Steven Heller, Lita Talarico, Anthony D'Avella
Photography: Carina Skrobecki
Grand Prize, Media Segment, Adobe Design Achievement Awards, 2014
Winner, Web & App Design, Adobe Design Achievement Awards, 2014
And So, We Were. is a collection of heartbreak stories based on the broken relationships of nine of my friends. It is a visual celebration of the complexity of love, the physicality of heartbreak, and the lessons we learn after all is said and done. Each booklet is hand sewn and printed on vellum. As the reader thumbs through the pages of each story, he or she will see through to the pages already read and the pages about to be read—a reminder of the past and a glance at the future of the relationship being described. The further into the story, the clearer the lesson of the relationship becomes as it is printed on the last page of each booklet.
Design & Copy Direction : Warren Lehrer
A personal essay written, illustrated, and designed for the second issue of Mystic, a New York-based zine based on the theme of journeys. The essay describes an ancient Hawaiian legend told to me as a child that has found its way into my adult life.
Ratio Quarterly is a digital magazine that explores our relationships with the natural world. It caters to young creatives and nature enthusiasts who appreciate the innate connection humans have to the outdoors. Each season, Ratio presents interviews, articles, recipes, and art related to people who are inspired by, create with, or live, work, or play in nature.
Design Direction: Wyatt Mitchell, Billy Sorrentino
An ongoing series of double-exposed film portraits.
Mary Review is a women's general interest magazine created by Jillian Goodman, a writer and editor at FastCo. The magazine industry as a whole is heavily male-dominated, and too often women's issues and ideas are relegated women-only publications. Mary has recently been funded on Kickstarter and will be written by women, edited by women, designed by women, photographed by women, but pitched to everyone.
More images to come.
A screenprinted poster series for Grammy-nominated band Cut Copy's performance at the 2014 Sasquatch Music Festival. Created using a pair of vintage scissors and a scanner. Edition of 25.
Featured in the Sasquatch! Poster Show, 2014.
True is a platform that celebrates expertise in all forms. Inspired by the 1950s men's adventure magazine of the same name, True features immersive storytelling, how-to’s, documentary-style videos, and niche goods. Founded by New York Times bestselling author and documentary producer Geoffrey Gray, the site is powered by a corps of award-winning writers, filmmakers, and other contributors. These are the early concepts for the evolved website, launching Spring 2015.
In 2009, Gatorade decided to diversify their product portfolio in order to fit the needs of various types of athletes. A total brand evolution required multiple cohesive brands under the Gatorade umbrella. Packaging, brand guidelines, corporate collateral, environmental graphics, motion graphics, advertising, and marketing strategy for U.S.-based and international sectors were produced over three years at Seattle design agency, Tether.
Creative Direction: Stanley Hainsworth, Brian Piper, Daniel Petrzelka
Winner of Red Dot Design Award, 2010
A Guide to Camping is an interactive iPad application concept designed to be a part of a larger series of guides for the common adventurer. The application gives its user essential information for camping including first aid tips, how and where to set up camp, and what to do if you get lost.
Design Direction: Wyatt Mitchell and Billy Sorrentino
Proposed campaign concept for the School of Visual Arts' Library. The branding uses visual illusions to emphasize the idea of the VAL helping students to see things differently.
An experimental short film using 100 individual photographs, completed one day before Hurricane Sandy hit New York City in October, 2012.
Art Direction: Jeff Scher
Invie is a concept for a camera and tablet application that work together to make the process of documenting your travels invisible. The camera is waterproof and can clip on to the user's clothes or bag. It is controlled by a wristband that allows the user to select options for capturing images and video. The camera then syncs and uploads media wirelessly by simply being placed onto a tablet surface. The application allows the user to organize and share his or her photos, and also gives the user a platform for reflection with their personal Invie travel blog.
Design Direction: Andy Pratt
MCKL is a Minneapolis-based type foundry and design studio run by Jeremy Mickel. This is an early exploration of his portfolio redesign.
Art Direction: Britt Cobb
The WANT Store is a branded experience concept focused on educating college students on proper spending habits and the value of money. Instead of actual merchandise, the store-like experience features cardboard silhouettes of items displaying tips on how to save money. Other interactive elements and take-aways were also designed as part of this exhibit.
Design Direction: Kristine Matthews
Design Team: Francis Luu, Terry Liu, Ivy Sa
Finalist in Adobe Design Achievement Awards, 2009
Winner of UCDA Award of Excellence, 2009
Featured in Print Magazine, Designboom.com, and Core77.com.
Branding for the Seattle-based bag company Sabukan. "Sabukan" is the Mayan word for the traditional sisal bag they have carried for millennia. It is a basic rectangle of material, folded in half and sewn into a square, with a cord for your shoulder. The modular identity system emphasizes the versatile utility of the bag and includes a set of Mayan digits that work to identify different products.
More images to come.